Small publications attract a local audience. Many will become consistent loyal customers. However, the internet will lure a younger crowd. Combining both, a strong internet presence as well as recurring mentions in publications will increase public awareness which guarantees more business for your company.
Take advantage of holidays....Mother's Day is coming! Stay on top of any excuse to increase your sales. Create a seasonal event. Use a Spring sale as a way to move merchandise. Always, Always, Always publicize each and every event!